Alfie Rogers - Stone Alf
Hull-based vintage seller Alfie Rogers (Stoneislalf) is carving out a distinctive space in the indie fashion scene in a city brimming with creative talent. Known for its expertly curated selection of vintage, reworked, and one-off pieces, Stoneislalf offers a treasure trove of fashion with history and character. Browse Magazine caught up with the creative force behind the brand, ALF, to talk about their passion for vintage, the thrill of the find, and how they’re shaping Hull’s independent street style.
Reseller of rare outerwear and vintage finds, Alfie Rodgers - better known as Stoneislalf - talks origins, sourcing, and the growing scene in Hull.
Tell us about the name, Stoneislalf.
It started as a personal Instagram to share my collection and connect with others who were into the same things. I didn’t overthink the name—it’s a mix of Stone Island and my name, Alf. It stuck, even if it doesn’t exactly roll off the tongue. Now, the page has evolved into a resale platform focused on brands like Stone Island, CP Company, Prada, Moncler, and more. At pop-ups, I also bring streetwear like Stüssy, Palace, Supreme, and Arc'teryx.
How do you source your pieces? Any standout finds?
At first, it was hours spent digging through eBay, forums, and social media. These days, most pieces come through direct messages, local collectors, or European contacts I’ve built up over time. A recent highlight was the Palace x CP Company Kan-D. Some rare finds I’ve picked up include Prototype 4 (only 100 made), vintage Green Edge items, heat-reactive jackets, and 30th Anniversary Tela Stellas.
What got you into these brands?
I’ve always been fascinated by the fabrics and technical research that go into them. Visiting the Massimo Osti archive in Bologna deepened that appreciation—it’s like a museum of design history. I started collecting jackets when I was 16 and working as an engineering apprentice. It was an expensive passion, so I turned to second-hand gear, which led to buying, selling, and learning the market. That’s how the business side began.
What makes Hull’s vintage scene stand out?
Everyone brings something different to the table, with their niche and style. But what stands out is the people—supportive, friendly, and always up for sharing advice. That sense of community makes it special.
Is the demand for one-off pieces growing in Hull?
It’s hard to say for certain, but I’ve felt the local support. A lot of my orders come from people in Hull, which I’m always grateful for.
What’s next for Stoneislalf?
I’m finishing uni soon, and after that, I plan to launch a website, do more pop-ups, and explore new projects. The goal is always to offer sought-after pieces at fair prices and keep building from there.
Follow and support Alfie’s project, here @stoneislalf
